Volvo's "Heartbeat Sensor"
Here's a great example of security theater:
The Personal Car Communicator (PCC) is your car key's smart connection with your Volvo S80 applying the latest in two-way radio technology. When in range, you'll always know the status of your car. Locked or unlocked. Alarm activated or not. If the alarm has been activated, the heartbeat sensor will also tell you if there is someone inside the car. The PCC also includes keyless entry and keyless drive.
I'll wager that it will sell, though, because it taps directly into people's fears.
Does anyone know how it works? Sound? Something else?
Posted on March 20, 2007 at 10:46 AM • 60 Comments