Entries Tagged "adware"

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New Research on the Adtech Industry

The Norwegian Consumer Council has published an extensive report about how the adtech industry violates consumer privacy. At the same time, it is filing three legal complaints against six companies in this space. From a Twitter summary:

1. [thread] We are filing legal complaints against six companies based on our research, revealing systematic breaches to privacy, by shadowy #OutOfControl #adtech companies gathering & sharing heaps of personal data. https://forbrukerradet.no/out-of-control/#GDPR… #privacy

2. We observed how ten apps transmitted user data to at least 135 different third parties involved in advertising and/or behavioural profiling, exposing (yet again) a vast network of companies monetizing user data and using it for their own purposes.

3. Dating app @Grindr shared detailed user data with a large number of third parties. Data included the fact that you are using the app (clear indication of sexual orientation), IP address (personal data), Advertising ID, GPS location (very revealing), age, and gender.

From a news article:

The researchers also reported that the OkCupid app sent a user’s ethnicity and answers to personal profile questions—like “Have you used psychedelic drugs?”—to a firm that helps companies tailor marketing messages to users. The Times found that the OkCupid site had recently posted a list of more than 300 advertising and analytics “partners” with which it may share users’ information.

This is really good research exposing the inner workings of a very secretive industry.

Posted on February 4, 2020 at 6:21 AM • View Comments

Massive Ad Fraud Scheme Relied on BGP Hijacking

This is a really interesting story of an ad fraud scheme that relied on hijacking the Border Gateway Protocol:

Members of 3ve (pronounced “eve”) used their large reservoir of trusted IP addresses to conceal a fraud that otherwise would have been easy for advertisers to detect. The scheme employed a thousand servers hosted inside data centers to impersonate real human beings who purportedly “viewed” ads that were hosted on bogus pages run by the scammers themselves­—who then received a check from ad networks for these billions of fake ad impressions. Normally, a scam of this magnitude coming from such a small pool of server-hosted bots would have stuck out to defrauded advertisers. To camouflage the scam, 3ve operators funneled the servers’ fraudulent page requests through millions of compromised IP addresses.

About one million of those IP addresses belonged to computers, primarily based in the US and the UK, that attackers had infected with botnet software strains known as Boaxxe and Kovter. But at the scale employed by 3ve, not even that number of IP addresses was enough. And that’s where the BGP hijacking came in. The hijacking gave 3ve a nearly limitless supply of high-value IP addresses. Combined with the botnets, the ruse made it seem like millions of real people from some of the most affluent parts of the world were viewing the ads.

Lots of details in the article.

An aphorism I often use in my talks is “expertise flows downhill: today’s top-secret NSA programs become tomorrow’s PhD theses and the next day’s hacking tools.” This is an example of that. BGP hacking—known as “traffic shaping” inside the NSA—has long been a tool of national intelligence agencies. Now it is being used by cybercriminals.

EDITED TO ADD (1/2): Classified NSA presentation on “network shaping.” I don’t know if there is a difference inside the NSA between the two terms.

Posted on December 28, 2018 at 6:43 AM • View Comments

FBI Takes Down a Massive Advertising Fraud Ring

The FBI announced that it dismantled a large Internet advertising fraud network, and arrested eight people:

A 13-count indictment was unsealed today in federal court in Brooklyn charging Aleksandr Zhukov, Boris Timokhin, Mikhail Andreev, Denis Avdeev, Dmitry Novikov, Sergey Ovsyannikov, Aleksandr Isaev and Yevgeniy Timchenko with criminal violations for their involvement in perpetrating widespread digital advertising fraud. The charges include wire fraud, computer intrusion, aggravated identity theft and money laundering. Ovsyannikov was arrested last month in Malaysia; Zhukov was arrested earlier this month in Bulgaria; and Timchenko was arrested earlier this month in Estonia, all pursuant to provisional arrest warrants issued at the request of the United States. They await extradition. The remaining defendants are at large.

It looks like an impressive piece of police work.

Details of the forensics that led to the arrests.

Posted on November 29, 2018 at 6:17 AM • View Comments

Android Ad-Fraud Scheme

BuzzFeed is reporting on a scheme where fraudsters buy legitimate Android apps, track users’ behavior in order to mimic it in a way that evades bot detectors, and then uses bots to perpetuate an ad-fraud scheme.

After being provided with a list of the apps and websites connected to the scheme, Google investigated and found that dozens of the apps used its mobile advertising network. Its independent analysis confirmed the presence of a botnet driving traffic to websites and apps in the scheme. Google has removed more than 30 apps from the Play store, and terminated multiple publisher accounts with its ad networks. Google said that prior to being contacted by BuzzFeed News it had previously removed 10 apps in the scheme and blocked many of the websites. It continues to investigate, and published a blog post to detail its findings.

The company estimates this operation stole close to $10 million from advertisers who used Google’s ad network to place ads in the affected websites and apps. It said the vast majority of ads being placed in these apps and websites came via other major ad networks.

Lots of details in both the BuzzFeed and the Google links.

The Internet advertising industry is rife with fraud, at all levels. This is just one scheme among many.

Posted on October 25, 2018 at 6:49 AM • View Comments

Facebook Is Using Your Two-Factor Authentication Phone Number to Target Advertising

From Kashmir Hill:

Facebook is not content to use the contact information you willingly put into your Facebook profile for advertising. It is also using contact information you handed over for security purposes and contact information you didn’t hand over at all, but that was collected from other people’s contact books, a hidden layer of details Facebook has about you that I’ve come to call “shadow contact information.” I managed to place an ad in front of Alan Mislove by targeting his shadow profile. This means that the junk email address that you hand over for discounts or for shady online shopping is likely associated with your account and being used to target you with ads.

Here’s the research paper. Hill again:

They found that when a user gives Facebook a phone number for two-factor authentication or in order to receive alerts about new log-ins to a user’s account, that phone number became targetable by an advertiser within a couple of weeks. So users who want their accounts to be more secure are forced to make a privacy trade-off and allow advertisers to more easily find them on the social network.

Posted on October 2, 2018 at 5:53 AM • View Comments

Detecting Adblocker Blockers

Interesting research on the prevalence of adblock blockers: “Measuring and Disrupting Anti-Adblockers Using Differential Execution Analysis“:

Abstract: Millions of people use adblockers to remove intrusive and malicious ads as well as protect themselves against tracking and pervasive surveillance. Online publishers consider adblockers a major threat to the ad-powered “free” Web. They have started to retaliate against adblockers by employing anti-adblockers which can detect and stop adblock users. To counter this retaliation, adblockers in turn try to detect and filter anti-adblocking scripts. This back and forth has prompted an escalating arms race between adblockers and anti-adblockers.

We want to develop a comprehensive understanding of anti-adblockers, with the ultimate aim of enabling adblockers to bypass state-of-the-art anti-adblockers. In this paper, we present a differential execution analysis to automatically detect and analyze anti-adblockers. At a high level, we collect execution traces by visiting a website with and without adblockers. Through differential execution analysis, we are able to pinpoint the conditions that lead to the differences caused by anti-adblocking code. Using our system, we detect anti-adblockers on 30.5% of the Alexa top-10K websites which is 5-52 times more than reported in prior literature. Unlike prior work which is limited to detecting visible reactions (e.g., warning messages) by anti-adblockers, our system can discover attempts to detect adblockers even when there is no visible reaction. From manually checking one third of the detected websites, we find that the websites that have no visible reactions constitute over 90% of the cases, completely dominating the ones that have visible warning messages. Finally, based on our findings, we further develop JavaScript rewriting and API hooking based solutions (the latter implemented as a Chrome extension) to help adblockers bypass state-of-the-art anti-adblockers.

News article.

Posted on January 5, 2018 at 9:00 AM • View Comments

The Data Tinder Collects, Saves, and Uses

Under European law, service providers like Tinder are required to show users what information they have on them when requested. This author requested, and this is what she received:

Some 800 pages came back containing information such as my Facebook “likes,” my photos from Instagram (even after I deleted the associated account), my education, the age-rank of men I was interested in, how many times I connected, when and where every online conversation with every single one of my matches happened…the list goes on.

“I am horrified but absolutely not surprised by this amount of data,” said Olivier Keyes, a data scientist at the University of Washington. “Every app you use regularly on your phone owns the same [kinds of information]. Facebook has thousands of pages about you!”

As I flicked through page after page of my data I felt guilty. I was amazed by how much information I was voluntarily disclosing: from locations, interests and jobs, to pictures, music tastes and what I liked to eat. But I quickly realised I wasn’t the only one. A July 2017 study revealed Tinder users are excessively willing to disclose information without realising it.

“You are lured into giving away all this information,” says Luke Stark, a digital technology sociologist at Dartmouth University. “Apps such as Tinder are taking advantage of a simple emotional phenomenon; we can’t feel data. This is why seeing everything printed strikes you. We are physical creatures. We need materiality.”

Reading through the 1,700 Tinder messages I’ve sent since 2013, I took a trip into my hopes, fears, sexual preferences and deepest secrets. Tinder knows me so well. It knows the real, inglorious version of me who copy-pasted the same joke to match 567, 568, and 569; who exchanged compulsively with 16 different people simultaneously one New Year’s Day, and then ghosted 16 of them.

“What you are describing is called secondary implicit disclosed information,” explains Alessandro Acquisti, professor of information technology at Carnegie Mellon University. “Tinder knows much more about you when studying your behaviour on the app. It knows how often you connect and at which times; the percentage of white men, black men, Asian men you have matched; which kinds of people are interested in you; which words you use the most; how much time people spend on your picture before swiping you, and so on. Personal data is the fuel of the economy. Consumers’ data is being traded and transacted for the purpose of advertising.”

Tinder’s privacy policy clearly states your data may be used to deliver “targeted advertising.”

It’s not Tinder. Surveillance is the business model of the Internet. Everyone does this.

Posted on September 26, 2017 at 7:57 AM • View Comments

Using Ultrasonic Beacons to Track Users

I’ve previously written about ad networks using ultrasonic communications to jump from one device to another. The idea is for devices like televisions to play ultrasonic codes in advertisements and for nearby smartphones to detect them. This way the two devices can be linked.

Creepy, yes. And also increasingly common, as this research demonstrates:

Privacy Threats through Ultrasonic Side Channels on Mobile Devices

by Daniel Arp, Erwin Quiring, Christian Wressnegger and Konrad Rieck

Abstract: Device tracking is a serious threat to the privacy of users, as it enables spying on their habits and activities. A recent practice embeds ultrasonic beacons in audio and tracks them using the microphone of mobile devices. This side channel allows an adversary to identify a user’s current location, spy on her TV viewing habits or link together her different mobile devices. In this paper, we explore the capabilities, the current prevalence and technical limitations of this new tracking technique based on three commercial tracking solutions. To this end, we develop detection approaches for ultrasonic beacons and Android applications capable of processing these. Our findings confirm our privacy concerns: We spot ultrasonic beacons in various web media content and detect signals in 4 of 35 stores in two European cities that are used for location tracking. While we do not find ultrasonic beacons in TV streams from 7 countries, we spot 234 Android applications that are constantly listening for ultrasonic beacons in the background without the user’s knowledge.

News article. BoingBoing post.

Posted on May 8, 2017 at 9:16 AM • View Comments

Advances in Ad Blocking

Ad blockers represent the largest consumer boycott in human history. They’re also an arms race between the blockers and the blocker blockers. This article discusses a new ad-blocking technology that represents another advance in this arms race. I don’t think it will “put an end to the ad-blocking arms race,” as the title proclaims, but it will definitely give the blockers the upper hand.

The software, devised by Arvind Narayanan, Dillon Reisman, Jonathan Mayer, and Grant Storey, is novel in two major ways: First, it looks at the struggle between advertising and ad blockers as fundamentally a security problem that can be fought in much the same way antivirus programs attempt to block malware, using techniques borrowed from rootkits and built-in web browser customizability to stealthily block ads without being detected. Second, the team notes that there are regulations and laws on the books that give a fundamental advantage to consumers that cannot be easily changed, opening the door to a long-term ad-blocking solution.

Now if we could only block the data collection as well.

Posted on April 25, 2017 at 12:07 PM • View Comments

WWW Malware Hides in Images

There’s new malware toolkit that uses steganography to hide in images:

For the past two months, a new exploit kit has been serving malicious code hidden in the pixels of banner ads via a malvertising campaign that has been active on several high profile websites.

Discovered by security researchers from ESET, this new exploit kit is named Stegano, from the word steganography, which is a technique of hiding content inside other files.

In this particular scenario, malvertising campaign operators hid malicious code inside PNG images used for banner ads.

The crooks took a PNG image and altered the transparency value of several pixels. They then packed the modified image as an ad, for which they bought ad displays on several high-profile websites.

Since a large number of advertising networks allow advertisers to deliver JavaScript code with their ads, the crooks also included JS code that would parse the image, extract the pixel transparency values, and using a mathematical formula, convert those values into a character.

Slashdot thread.

Posted on December 7, 2016 at 8:06 AM • View Comments

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Sidebar photo of Bruce Schneier by Joe MacInnis.