A recent story of a writer who was mistakenly identified, tracked, and arrested using data from Flock cameras has gone viral.
The New Jersey plates that were allegedly stolen from the LA dealer were 34 03 DTM, not 34 10 DTM. But when the police report was created and the plate was entered into Flock’s system, it was just recorded as 34 DTM. Just the five large characters, no little number in the middle. And Flock’s AI tech wasn’t registering that non-standard little number when it began picking up the Range Rover around town. It just saw 34 DTM in large type and started alerting the local police.
As we all stood there shaking our heads, including my wife, who was finally allowed to join me, I connected the final dot. A lot of vehicles in JLR’s media fleet have a New Jersey manufacturer plate with the same alphanumeric structure34 ## DTMand Officer Ganshyn observed that meant it was now a nationwide issue. Anywhere a police department has a partnership with Flock, any other JLR-owned car with the same plate structure is going to get flagged as stolen. In fact, four other 34 ## DTM cars were being tracked around Minnesota that week, according to Officer Ganshyn. I was just the first one to get nabbed. The only way to stop it would be for the LAPD to correct their initial report and update Flock’s system, which Jaguar Land Rover was now racing to make happen following the phone call.
Flock has responded to the bad press. First, they affirmed that their systems were working correctly, and blamed the police:
The obvious question was that Flock cameras were looking for 34 DTM, and the plate on the car I was driving was 34 10 DTM. Why was that flagged as a match?
“The way that the ML [machine learning] works is it correctly read what it was supposed to read. It was fed those characters that you said, 34 DTM, and it spit back out [a result] with the characters, 34 DTM,” Thomas said. “It was asked, can you find this? And it did find that. It just didn’t say if there’s more here, then don’t do it. It just simply said, is it there? And the answer was yes.”
He explained that even if the 10 was normal size, Flock would still have flagged it as a match, because that’s how they’ve set it up according to law enforcement’s requests. Sometimes partial plates are all they have to go on at first.
“The way that law enforcement likes to use these tools is, if any of the characters that they have put into these hot lists get read, they want to get those alerts,” he said. “Now, what we try to train officers to do is to do what you said, which is to verify that 34 DTM is what I’m looking for, and what I’m seeing is 34 10 DTM.”
Second, Flock’s CEO has apologized for calling privacy advocates terrorists:
The CEO of Flock Safety, the company that runs an enormous network of cameras used by police departments across the U.S., hasn’t been shy about taking on Flock’s critics. Last year, he even called one group that tracks the location of Flock cameras “terrorists.” But he’s had a change of heart. Or, at the very least, a change in PR strategy.
Meanwhile, the police are using (alternate source) the Flock camera network to track people in addition to cars:
Police departments around the country have used Flock cameras at least hundreds of times to search for specific people, not cars, using searches such as “heavy-set male with a black and white hat,” “person on skateboard,” and “person wearing orange vest and construction hat,” according to data reviewed by 404 Media. Sometimes searches reference a target’s race or signs of their political affiliation.
And, like all police surveillance technologies, there are abuses.
EDITED TO ADD ( 7/30): Three more articles about Flock from that first author.
Posted on July 20, 2026 at 7:03 AM •
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