Facebook Is Using Your Two-Factor Authentication Phone Number to Target Advertising
From Kashmir Hill:
Facebook is not content to use the contact information you willingly put into your Facebook profile for advertising. It is also using contact information you handed over for security purposes and contact information you didn’t hand over at all, but that was collected from other people’s contact books, a hidden layer of details Facebook has about you that I’ve come to call “shadow contact information.” I managed to place an ad in front of Alan Mislove by targeting his shadow profile. This means that the junk email address that you hand over for discounts or for shady online shopping is likely associated with your account and being used to target you with ads.
Here’s the research paper. Hill again:
They found that when a user gives Facebook a phone number for two-factor authentication or in order to receive alerts about new log-ins to a user’s account, that phone number became targetable by an advertiser within a couple of weeks. So users who want their accounts to be more secure are forced to make a privacy trade-off and allow advertisers to more easily find them on the social network.