Facebook Will Verify the Physical Location of Ad Buyers with Paper Postcards
It’s not a great solution, but it’s something:
The process of using postcards containing a specific code will be required for advertising that mentions a specific candidate running for a federal office, Katie Harbath, Facebook’s global director of policy programs, said. The requirement will not apply to issue-based political ads, she said.
“If you run an ad mentioning a candidate, we are going to mail you a postcard and you will have to use that code to prove you are in the United States,” Harbath said at a weekend conference of the National Association of Secretaries of State, where executives from Twitter Inc and Alphabet Inc’s Google also spoke.
“It won’t solve everything,” Harbath said in a brief interview with Reuters following her remarks.
But sending codes through old-fashioned mail was the most effective method the tech company could come up with to prevent Russians and other bad actors from purchasing ads while posing as someone else, Harbath said.
It does mean a several-days delay between purchasing an ad and seeing it run.