Uber Drivers Hacking the System to Cause Surge Pricing
Interesting story about Uber drivers who have figured out how to game the company’s algorithms to cause surge pricing:
According to the study. drivers manipulate Uber’s algorithm by logging out of the app at the same time, making it think that there is a shortage of cars.
The study said drivers have been coordinating forced surge pricing, after interviews with drivers in London and New York, and research on online forums such as Uberpeople.net. In a post on the website for drivers, seen by the researchers, one person said: “Guys, stay logged off until surge. Less supply high demand = surge.”
Passengers, of course, have long had tricks to avoid surge pricing.
I expect to see more of this sort of thing as algorithms become more prominent in our lives.