Online Dating Scams
We identified three types of scams happening on Jiayuan. The first one involves advertising of escort services or illicit goods, and is very similar to traditional spam. The other two are far more interesting and specific to the online dating landscape. One type of scammers are what we call swindlers. For this scheme, the scammer starts a long-distance relationship with an emotionally vulnerable victim, and eventually asks her for money, for example to purchase the flight ticket to visit her. Needless to say, after the money has been transferred the scammer disappears. Another interesting type of scams that we identified are what we call dates for profit. In this scheme, attractive young ladies are hired by the owners of fancy restaurants. The scam then consists in having the ladies contact people on the dating site, taking them on a date at the restaurant, having the victim pay for the meal, and never arranging a second date. This scam is particularly interesting, because there are good chances that the victim will never realize that he’s been scammed—in fact, he probably had a good time.