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Like Social Media, AI Requires Difficult Choices

In his 2020 book, “Future Politics,” British barrister Jamie Susskind wrote that the dominant question of the 20th century was “How much of our collective life should be determined by the state, and what should be left to the market and civil society?” But in the early decades of this century, Susskind suggested that we face a different question: “To what extent should our lives be directed and controlled by powerful digital systems—and on what terms?”

Artificial intelligence (AI) forces us to confront this question. It is a technology that in theory amplifies the power of its users: A manager, marketer, political campaigner, or opinionated internet user can utter a single instruction, and see their message—whatever it is—instantly written, personalized, and propagated via email, text, social, or other channels to thousands of people within their organization, or millions around the world. It also allows us to individualize solicitations for political donations, elaborate a grievance into a well-articulated policy position, or tailor a persuasive argument to an identity group, or even a single person.

But even as it offers endless potential, AI is a technology that—like the state—gives others new powers to control our lives and experiences.

We’ve seen this play out before. Social media companies made the same sorts of promises 20 years ago: instant communication enabling individual connection at massive scale. Fast-forward to today, and the technology that was supposed to give individuals power and influence ended up controlling us. Today social media dominates our time and attention, assaults our mental health, and—together with its Big Tech parent companies—captures an unfathomable fraction of our economy, even as it poses risks to our democracy.

The novelty and potential of social media was as present then as it is for AI now, which should make us wary of its potential harmful consequences for society and democracy. We legitimately fear artificial voices and manufactured reality drowning out real people on the internet: on social media, in chat rooms, everywhere we might try to connect with others.

It doesn’t have to be that way. Alongside these evident risks, AI has legitimate potential to transform both everyday life and democratic governance in positive ways. In our new book, “Rewiring Democracy,” we chronicle examples from around the globe of democracies using AI to make regulatory enforcement more efficient, catch tax cheats, speed up judicial processes, synthesize input from constituents to legislatures, and much more. Because democracies distribute power across institutions and individuals, making the right choices about how to shape AI and its uses requires both clarity and alignment across society.

To that end, we spotlight four pivotal choices facing private and public actors. These choices are similar to those we faced during the advent of social media, and in retrospect we can see that we made the wrong decisions back then. Our collective choices in 2025—choices made by tech CEOs, politicians, and citizens alike—may dictate whether AI is applied to positive and pro-democratic, or harmful and civically destructive, ends.

A Choice for the Executive and the Judiciary: Playing by the Rules

The Federal Election Commission (FEC) calls it fraud when a candidate hires an actor to impersonate their opponent. More recently, they had to decide whether doing the same thing with an AI deepfake makes it okay. (They concluded it does not.) Although in this case the FEC made the right decision, this is just one example of how AIs could skirt laws that govern people.

Likewise, courts are having to decide if and when it is okay for an AI to reuse creative materials without compensation or attribution, which might constitute plagiarism or copyright infringement if carried out by a human. (The court outcomes so far are mixed.) Courts are also adjudicating whether corporations are responsible for upholding promises made by AI customer service representatives. (In the case of Air Canada, the answer was yes, and insurers have started covering the liability.)

Social media companies faced many of the same hazards decades ago and have largely been shielded by the combination of Section 230 of the Communications Act of 1994 and the safe harbor offered by the Digital Millennium Copyright Act of 1998. Even in the absence of congressional action to strengthen or add rigor to this law, the Federal Communications Commission (FCC) and the Supreme Court could take action to enhance its effects and to clarify which humans are responsible when technology is used, in effect, to bypass existing law.

A Choice for Congress: Privacy

As AI-enabled products increasingly ask Americans to share yet more of their personal information—their “context“—to use digital services like personal assistants, safeguarding the interests of the American consumer should be a bipartisan cause in Congress.

It has been nearly 10 years since Europe adopted comprehensive data privacy regulation. Today, American companies exert massive efforts to limit data collection, acquire consent for use of data, and hold it confidential under significant financial penalties—but only for their customers and users in the EU.

Regardless, a decade later the U.S. has still failed to make progress on any serious attempts at comprehensive federal privacy legislation written for the 21st century, and there are precious few data privacy protections that apply to narrow slices of the economy and population. This inaction comes in spite of scandal after scandal regarding Big Tech corporations’ irresponsible and harmful use of our personal data: Oracle’s data profiling, Facebook and Cambridge Analytica, Google ignoring data privacy opt-out requests, and many more.

Privacy is just one side of the obligations AI companies should have with respect to our data; the other side is portability—that is, the ability for individuals to choose to migrate and share their data between consumer tools and technology systems. To the extent that knowing our personal context really does enable better and more personalized AI services, it’s critical that consumers have the ability to extract and migrate their personal context between AI solutions. Consumers should own their own data, and with that ownership should come explicit control over who and what platforms it is shared with, as well as withheld from. Regulators could mandate this interoperability. Otherwise, users are locked in and lack freedom of choice between competing AI solutions—much like the time invested to build a following on a social network has locked many users to those platforms.

A Choice for States: Taxing AI Companies

It has become increasingly clear that social media is not a town square in the utopian sense of an open and protected public forum where political ideas are distributed and debated in good faith. If anything, social media has coarsened and degraded our public discourse. Meanwhile, the sole act of Congress designed to substantially reign in the social and political effects of social media platforms—the TikTok ban, which aimed to protect the American public from Chinese influence and data collection, citing it as a national security threat—is one it seems to no longer even acknowledge.

While Congress has waffled, regulation in the U.S. is happening at the state level. Several states have limited children’s and teens’ access to social media. With Congress having rejected—for now—a threatened federal moratorium on state-level regulation of AI, California passed a new slate of AI regulations after mollifying a lobbying onslaught from industry opponents. Perhaps most interesting, Maryland has recently become the first in the nation to levy taxes on digital advertising platform companies.

States now face a choice of whether to apply a similar reparative tax to AI companies to recapture a fraction of the costs they externalize on the public to fund affected public services. State legislators concerned with the potential loss of jobs, cheating in schools, and harm to those with mental health concerns caused by AI have options to combat it. They could extract the funding needed to mitigate these harms to support public services—strengthening job training programs and public employment, public schools, public health services, even public media and technology.

A Choice for All of Us: What Products Do We Use, and How?

A pivotal moment in the social media timeline occurred in 2006, when Facebook opened its service to the public after years of catering to students of select universities. Millions quickly signed up for a free service where the only source of monetization was the extraction of their attention and personal data.

Today, about half of Americans are daily users of AI, mostly via free products from Facebook’s parent company Meta and a handful of other familiar Big Tech giants and venture-backed tech firms such as Google, Microsoft, OpenAI, and Anthropic—with every incentive to follow the same path as the social platforms.

But now, as then, there are alternatives. Some nonprofit initiatives are building open-source AI tools that have transparent foundations and can be run locally and under users’ control, like AllenAI and EleutherAI. Some governments, like Singapore, Indonesia, and Switzerland, are building public alternatives to corporate AI that don’t suffer from the perverse incentives introduced by the profit motive of private entities.

Just as social media users have faced platform choices with a range of value propositions and ideological valences—as diverse as X, Bluesky, and Mastodon—the same will increasingly be true of AI. Those of us who use AI products in our everyday lives as people, workers, and citizens may not have the same power as judges, lawmakers, and state officials. But we can play a small role in influencing the broader AI ecosystem by demonstrating interest in and usage of these alternatives to Big AI. If you’re a regular user of commercial AI apps, consider trying the free-to-use service for Switzerland’s public Apertus model.

None of these choices are really new. They were all present almost 20 years ago, as social media moved from niche to mainstream. They were all policy debates we did not have, choosing instead to view these technologies through rose-colored glasses. Today, though, we can choose a different path and realize a different future. It is critical that we intentionally navigate a path to a positive future for societal use of AI—before the consolidation of power renders it too late to do so.

This post was written with Nathan E. Sanders, and originally appeared in Lawfare.

Posted on December 2, 2025 at 7:03 AM • View Comments

AI and the Evolution of Social Media

Oh, how the mighty have fallen. A decade ago, social media was celebrated for sparking democratic uprisings in the Arab world and beyond. Now front pages are splashed with stories of social platforms’ role in misinformation, business conspiracy, malfeasance, and risks to mental health. In a 2022 survey, Americans blamed social media for the coarsening of our political discourse, the spread of misinformation, and the increase in partisan polarization.

Today, tech’s darling is artificial intelligence. Like social media, it has the potential to change the world in many ways, some favorable to democracy. But at the same time, it has the potential to do incredible damage to society.

There is a lot we can learn about social media’s unregulated evolution over the past decade that directly applies to AI companies and technologies. These lessons can help us avoid making the same mistakes with AI that we did with social media.

In particular, five fundamental attributes of social media have harmed society. AI also has those attributes. Note that they are not intrinsically evil. They are all double-edged swords, with the potential to do either good or ill. The danger comes from who wields the sword, and in what direction it is swung. This has been true for social media, and it will similarly hold true for AI. In both cases, the solution lies in limits on the technology’s use.

#1: Advertising

The role advertising plays in the internet arose more by accident than anything else. When commercialization first came to the internet, there was no easy way for users to make micropayments to do things like viewing a web page. Moreover, users were accustomed to free access and wouldn’t accept subscription models for services. Advertising was the obvious business model, if never the best one. And it’s the model that social media also relies on, which leads it to prioritize engagement over anything else.

Both Google and Facebook believe that AI will help them keep their stranglehold on an 11-figure online ad market (yep, 11 figures), and the tech giants that are traditionally less dependent on advertising, like Microsoft and Amazon, believe that AI will help them seize a bigger piece of that market.

Big Tech needs something to persuade advertisers to keep spending on their platforms. Despite bombastic claims about the effectiveness of targeted marketing, researchers have long struggled to demonstrate where and when online ads really have an impact. When major brands like Uber and Procter & Gamble recently slashed their digital ad spending by the hundreds of millions, they proclaimed that it made no dent at all in their sales.

AI-powered ads, industry leaders say, will be much better. Google assures you that AI can tweak your ad copy in response to what users search for, and that its AI algorithms will configure your campaigns to maximize success. Amazon wants you to use its image generation AI to make your toaster product pages look cooler. And IBM is confident its Watson AI will make your ads better.

These techniques border on the manipulative, but the biggest risk to users comes from advertising within AI chatbots. Just as Google and Meta embed ads in your search results and feeds, AI companies will be pressured to embed ads in conversations. And because those conversations will be relational and human-like, they could be more damaging. While many of us have gotten pretty good at scrolling past the ads in Amazon and Google results pages, it will be much harder to determine whether an AI chatbot is mentioning a product because it’s a good answer to your question or because the AI developer got a kickback from the manufacturer.

#2: Surveillance

Social media’s reliance on advertising as the primary way to monetize websites led to personalization, which led to ever-increasing surveillance. To convince advertisers that social platforms can tweak ads to be maximally appealing to individual people, the platforms must demonstrate that they can collect as much information about those people as possible.

It’s hard to exaggerate how much spying is going on. A recent analysis by Consumer Reports about Facebook—just Facebook—showed that every user has more than 2,200 different companies spying on their web activities on its behalf.

AI-powered platforms that are supported by advertisers will face all the same perverse and powerful market incentives that social platforms do. It’s easy to imagine that a chatbot operator could charge a premium if it were able to claim that its chatbot could target users on the basis of their location, preference data, or past chat history and persuade them to buy products.

The possibility of manipulation is only going to get greater as we rely on AI for personal services. One of the promises of generative AI is the prospect of creating a personal digital assistant advanced enough to act as your advocate with others and as a butler to you. This requires more intimacy than you have with your search engine, email provider, cloud storage system, or phone. You’re going to want it with you constantly, and to most effectively work on your behalf, it will need to know everything about you. It will act as a friend, and you are likely to treat it as such, mistakenly trusting its discretion.

Even if you choose not to willingly acquaint an AI assistant with your lifestyle and preferences, AI technology may make it easier for companies to learn about you. Early demonstrations illustrate how chatbots can be used to surreptitiously extract personal data by asking you mundane questions. And with chatbots increasingly being integrated with everything from customer service systems to basic search interfaces on websites, exposure to this kind of inferential data harvesting may become unavoidable.

#3: Virality

Social media allows any user to express any idea with the potential for instantaneous global reach. A great public speaker standing on a soapbox can spread ideas to maybe a few hundred people on a good night. A kid with the right amount of snark on Facebook can reach a few hundred million people within a few minutes.

A decade ago, technologists hoped this sort of virality would bring people together and guarantee access to suppressed truths. But as a structural matter, it is in a social network’s interest to show you the things you are most likely to click on and share, and the things that will keep you on the platform.

As it happens, this often means outrageous, lurid, and triggering content. Researchers have found that content expressing maximal animosity toward political opponents gets the most engagement on Facebook and Twitter. And this incentive for outrage drives and rewards misinformation.

As Jonathan Swift once wrote, “Falsehood flies, and the Truth comes limping after it.” Academics seem to have proved this in the case of social media; people are more likely to share false information—perhaps because it seems more novel and surprising. And unfortunately, this kind of viral misinformation has been pervasive.

AI has the potential to supercharge the problem because it makes content production and propagation easier, faster, and more automatic. Generative AI tools can fabricate unending numbers of falsehoods about any individual or theme, some of which go viral. And those lies could be propelled by social accounts controlled by AI bots, which can share and launder the original misinformation at any scale.

Remarkably powerful AI text generators and autonomous agents are already starting to make their presence felt in social media. In July, researchers at Indiana University revealed a botnet of more than 1,100 Twitter accounts that appeared to be operated using ChatGPT.

AI will help reinforce viral content that emerges from social media. It will be able to create websites and web content, user reviews, and smartphone apps. It will be able to simulate thousands, or even millions, of fake personas to give the mistaken impression that an idea, or a political position, or use of a product, is more common than it really is. What we might perceive to be vibrant political debate could be bots talking to bots. And these capabilities won’t be available just to those with money and power; the AI tools necessary for all of this will be easily available to us all.

#4: Lock-in

Social media companies spend a lot of effort making it hard for you to leave their platforms. It’s not just that you’ll miss out on conversations with your friends. They make it hard for you to take your saved data—connections, posts, photos—and port it to another platform. Every moment you invest in sharing a memory, reaching out to an acquaintance, or curating your follows on a social platform adds a brick to the wall you’d have to climb over to go to another platform.

This concept of lock-in isn’t unique to social media. Microsoft cultivated proprietary document formats for years to keep you using its flagship Office product. Your music service or e-book reader makes it hard for you to take the content you purchased to a rival service or reader. And if you switch from an iPhone to an Android device, your friends might mock you for sending text messages in green bubbles. But social media takes this to a new level. No matter how bad it is, it’s very hard to leave Facebook if all your friends are there. Coordinating everyone to leave for a new platform is impossibly hard, so no one does.

Similarly, companies creating AI-powered personal digital assistants will make it hard for users to transfer that personalization to another AI. If AI personal assistants succeed in becoming massively useful time-savers, it will be because they know the ins and outs of your life as well as a good human assistant; would you want to give that up to make a fresh start on another company’s service? In extreme examples, some people have formed close, perhaps even familial, bonds with AI chatbots. If you think of your AI as a friend or therapist, that can be a powerful form of lock-in.

Lock-in is an important concern because it results in products and services that are less responsive to customer demand. The harder it is for you to switch to a competitor, the more poorly a company can treat you. Absent any way to force interoperability, AI companies have less incentive to innovate in features or compete on price, and fewer qualms about engaging in surveillance or other bad behaviors.

#5: Monopolization

Social platforms often start off as great products, truly useful and revelatory for their consumers, before they eventually start monetizing and exploiting those users for the benefit of their business customers. Then the platforms claw back the value for themselves, turning their products into truly miserable experiences for everyone. This is a cycle that Cory Doctorow has powerfully written about and traced through the history of Facebook, Twitter, and more recently TikTok.

The reason for these outcomes is structural. The network effects of tech platforms push a few firms to become dominant, and lock-in ensures their continued dominance. The incentives in the tech sector are so spectacularly, blindingly powerful that they have enabled six megacorporations (Amazon, Apple, Google, Facebook parent Meta, Microsoft, and Nvidia) to command a trillion dollars each of market value—or more. These firms use their wealth to block any meaningful legislation that would curtail their power. And they sometimes collude with each other to grow yet fatter.

This cycle is clearly starting to repeat itself in AI. Look no further than the industry poster child OpenAI, whose leading offering, ChatGPT, continues to set marks for uptake and usage. Within a year of the product’s launch, OpenAI’s valuation had skyrocketed to about $90 billion.

OpenAI once seemed like an “open” alternative to the megacorps—a common carrier for AI services with a socially oriented nonprofit mission. But the Sam Altman firing-and-rehiring debacle at the end of 2023, and Microsoft’s central role in restoring Altman to the CEO seat, simply illustrated how venture funding from the familiar ranks of the tech elite pervades and controls corporate AI. In January 2024, OpenAI took a big step toward monetization of this user base by introducing its GPT Store, wherein one OpenAI customer can charge another for the use of its custom versions of OpenAI software; OpenAI, of course, collects revenue from both parties. This sets in motion the very cycle Doctorow warns about.

In the middle of this spiral of exploitation, little or no regard is paid to externalities visited upon the greater public—people who aren’t even using the platforms. Even after society has wrestled with their ill effects for years, the monopolistic social networks have virtually no incentive to control their products’ environmental impact, tendency to spread misinformation, or pernicious effects on mental health. And the government has applied virtually no regulation toward those ends.

Likewise, few or no guardrails are in place to limit the potential negative impact of AI. Facial recognition software that amounts to racial profiling, simulated public opinions supercharged by chatbots, fake videos in political ads—all of it persists in a legal gray area. Even clear violators of campaign advertising law might, some think, be let off the hook if they simply do it with AI.

Mitigating the risks

The risks that AI poses to society are strikingly familiar, but there is one big difference: it’s not too late. This time, we know it’s all coming. Fresh off our experience with the harms wrought by social media, we have all the warning we should need to avoid the same mistakes.

The biggest mistake we made with social media was leaving it as an unregulated space. Even now—after all the studies and revelations of social media’s negative effects on kids and mental health, after Cambridge Analytica, after the exposure of Russian intervention in our politics, after everything else—social media in the US remains largely an unregulated “weapon of mass destruction.” Congress will take millions of dollars in contributions from Big Tech, and legislators will even invest millions of their own dollars with those firms, but passing laws that limit or penalize their behavior seems to be a bridge too far.

We can’t afford to do the same thing with AI, because the stakes are even higher. The harm social media can do stems from how it affects our communication. AI will affect us in the same ways and many more besides. If Big Tech’s trajectory is any signal, AI tools will increasingly be involved in how we learn and how we express our thoughts. But these tools will also influence how we schedule our daily activities, how we design products, how we write laws, and even how we diagnose diseases. The expansive role of these technologies in our daily lives gives for-profit corporations opportunities to exert control over more aspects of society, and that exposes us to the risks arising from their incentives and decisions.

The good news is that we have a whole category of tools to modulate the risk that corporate actions pose for our lives, starting with regulation. Regulations can come in the form of restrictions on activity, such as limitations on what kinds of businesses and products are allowed to incorporate AI tools. They can come in the form of transparency rules, requiring disclosure of what data sets are used to train AI models or what new preproduction-phase models are being trained. And they can come in the form of oversight and accountability requirements, allowing for civil penalties in cases where companies disregard the rules.

The single biggest point of leverage governments have when it comes to tech companies is antitrust law. Despite what many lobbyists want you to think, one of the primary roles of regulation is to preserve competition—not to make life harder for businesses. It is not inevitable for OpenAI to become another Meta, an 800-pound gorilla whose user base and reach are several times those of its competitors. In addition to strengthening and enforcing antitrust law, we can introduce regulation that supports competition-enabling standards specific to the technology sector, such as data portability and device interoperability. This is another core strategy for resisting monopoly and corporate control.

Additionally, governments can enforce existing regulations on advertising. Just as the US regulates what media can and cannot host advertisements for sensitive products like cigarettes, and just as many other jurisdictions exercise strict control over the time and manner of politically sensitive advertising, so too could the US limit the engagement between AI providers and advertisers.

Lastly, we should recognize that developing and providing AI tools does not have to be the sovereign domain of corporations. We, the people and our government, can do this too. The proliferation of open-source AI development in 2023, successful to an extent that startled corporate players, is proof of this. And we can go further, calling on our government to build public-option AI tools developed with political oversight and accountability under our democratic system, where the dictatorship of the profit motive does not apply.

Which of these solutions is most practical, most important, or most urgently needed is up for debate. We should have a vibrant societal dialogue about whether and how to use each of these tools. There are lots of paths to a good outcome.

The problem is that this isn’t happening now, particularly in the US. And with a looming presidential election, conflict spreading alarmingly across Asia and Europe, and a global climate crisis, it’s easy to imagine that we won’t get our arms around AI any faster than we have (not) with social media. But it’s not too late. These are still the early years for practical consumer AI applications. We must and can do better.

This essay was written with Nathan Sanders, and was originally published in MIT Technology Review.

Posted on March 19, 2024 at 7:05 AM • View Comments

Political Disinformation and AI

Elections around the world are facing an evolving threat from foreign actors, one that involves artificial intelligence.

Countries trying to influence each other’s elections entered a new era in 2016, when the Russians launched a series of social media disinformation campaigns targeting the US presidential election. Over the next seven years, a number of countries—most prominently China and Iran—used social media to influence foreign elections, both in the US and elsewhere in the world. There’s no reason to expect 2023 and 2024 to be any different.

But there is a new element: generative AI and large language models. These have the ability to quickly and easily produce endless reams of text on any topic in any tone from any perspective. As a security expert, I believe it’s a tool uniquely suited to Internet-era propaganda.

This is all very new. ChatGPT was introduced in November 2022. The more powerful GPT-4 was released in March 2023. Other language and image production AIs are around the same age. It’s not clear how these technologies will change disinformation, how effective they will be or what effects they will have. But we are about to find out.

Election season will soon be in full swing in much of the democratic world. Seventy-one percent of people living in democracies will vote in a national election between now and the end of next year. Among them: Argentina and Poland in October, Taiwan in January, Indonesia in February, India in April, the European Union and Mexico in June, and the US in November. Nine African democracies, including South Africa, will have elections in 2024. Australia and the UK don’t have fixed dates, but elections are likely to occur in 2024.

Many of those elections matter a lot to the countries that have run social media influence operations in the past. China cares a great deal about Taiwan, Indonesia, India, and many African countries. Russia cares about the UK, Poland, Germany, and the EU in general. Everyone cares about the United States.

And that’s only considering the largest players. Every US national election from 2016 has brought with it an additional country attempting to influence the outcome. First it was just Russia, then Russia and China, and most recently those two plus Iran. As the financial cost of foreign influence decreases, more countries can get in on the action. Tools like ChatGPT significantly reduce the price of producing and distributing propaganda, bringing that capability within the budget of many more countries.

A couple of months ago, I attended a conference with representatives from all of the cybersecurity agencies in the US. They talked about their expectations regarding election interference in 2024. They expected the usual players—Russia, China, and Iran—and a significant new one: “domestic actors.” That is a direct result of this reduced cost.

Of course, there’s a lot more to running a disinformation campaign than generating content. The hard part is distribution. A propagandist needs a series of fake accounts on which to post, and others to boost it into the mainstream where it can go viral. Companies like Meta have gotten much better at identifying these accounts and taking them down. Just last month, Meta announced that it had removed 7,704 Facebook accounts, 954 Facebook pages, 15 Facebook groups, and 15 Instagram accounts associated with a Chinese influence campaign, and identified hundreds more accounts on TikTok, X (formerly Twitter), LiveJournal, and Blogspot. But that was a campaign that began four years ago, producing pre-AI disinformation.

Disinformation is an arms race. Both the attackers and defenders have improved, but also the world of social media is different. Four years ago, Twitter was a direct line to the media, and propaganda on that platform was a way to tilt the political narrative. A Columbia Journalism Review study found that most major news outlets used Russian tweets as sources for partisan opinion. That Twitter, with virtually every news editor reading it and everyone who was anyone posting there, is no more.

Many propaganda outlets moved from Facebook to messaging platforms such as Telegram and WhatsApp, which makes them harder to identify and remove. TikTok is a newer platform that is controlled by China and more suitable for short, provocative videos—ones that AI makes much easier to produce. And the current crop of generative AIs are being connected to tools that will make content distribution easier as well.

Generative AI tools also allow for new techniques of production and distribution, such as low-level propaganda at scale. Imagine a new AI-powered personal account on social media. For the most part, it behaves normally. It posts about its fake everyday life, joins interest groups and comments on others’ posts, and generally behaves like a normal user. And once in a while, not very often, it says—or amplifies—something political. These persona bots, as computer scientist Latanya Sweeney calls them, have negligible influence on their own. But replicated by the thousands or millions, they would have a lot more.

That’s just one scenario. The military officers in Russia, China, and elsewhere in charge of election interference are likely to have their best people thinking of others. And their tactics are likely to be much more sophisticated than they were in 2016.

Countries like Russia and China have a history of testing both cyberattacks and information operations on smaller countries before rolling them out at scale. When that happens, it’s important to be able to fingerprint these tactics. Countering new disinformation campaigns requires being able to recognize them, and recognizing them requires looking for and cataloging them now.

In the computer security world, researchers recognize that sharing methods of attack and their effectiveness is the only way to build strong defensive systems. The same kind of thinking also applies to these information campaigns: The more that researchers study what techniques are being employed in distant countries, the better they can defend their own countries.

Disinformation campaigns in the AI era are likely to be much more sophisticated than they were in 2016. I believe the US needs to have efforts in place to fingerprint and identify AI-produced propaganda in Taiwan, where a presidential candidate claims a deepfake audio recording has defamed him, and other places. Otherwise, we’re not going to see them when they arrive here. Unfortunately, researchers are instead being targeted and harassed.

Maybe this will all turn out okay. There have been some important democratic elections in the generative AI era with no significant disinformation issues: primaries in Argentina, first-round elections in Ecuador, and national elections in Thailand, Turkey, Spain, and Greece. But the sooner we know what to expect, the better we can deal with what comes.

This essay previously appeared in The Conversation.

Posted on October 5, 2023 at 7:12 AM • View Comments

Banning TikTok

Congress is currently debating bills that would ban TikTok in the United States. We are here as technologists to tell you that this is a terrible idea and the side effects would be intolerable. Details matter. There are several ways Congress might ban TikTok, each with different efficacies and side effects. In the end, all the effective ones would destroy the free Internet as we know it.

There’s no doubt that TikTok and ByteDance, the company that owns it, are shady. They, like most large corporations in China, operate at the pleasure of the Chinese government. They collect extreme levels of information about users. But they’re not alone: Many apps you use do the same, including Facebook and Instagram, along with seemingly innocuous apps that have no need for the data. Your data is bought and sold by data brokers you’ve never heard of who have few scruples about where the data ends up. They have digital dossiers on most people in the United States.

If we want to address the real problem, we need to enact serious privacy laws, not security theater, to stop our data from being collected, analyzed, and sold—by anyone. Such laws would protect us in the long term, and not just from the app of the week. They would also prevent data breaches and ransomware attacks from spilling our data out into the digital underworld, including hacker message boards and chat servers, hostile state actors, and outside hacker groups. And, most importantly, they would be compatible with our bedrock values of free speech and commerce, which Congress’s current strategies are not.

At best, the TikTok ban considered by Congress would be ineffective; at worst, a ban would force us to either adopt China’s censorship technology or create our own equivalent. The simplest approach, advocated by some in Congress, would be to ban the TikTok app from the Apple and Google app stores. This would immediately stop new updates for current users and prevent new users from signing up. To be clear, this would not reach into phones and remove the app. Nor would it prevent Americans from installing TikTok on their phones; they would still be able to get it from sites outside of the United States. Android users have long been able to use alternative app repositories. Apple maintains a tighter control over what apps are allowed on its phones, so users would have to “jailbreak”—or manually remove restrictions from—their devices to install TikTok.

Even if app access were no longer an option, TikTok would still be available more broadly. It is currently, and would still be, accessible from browsers, whether on a phone or a laptop. As long as the TikTok website is hosted on servers outside of the United States, the ban would not affect browser access.

Alternatively, Congress might take a financial approach and ban US companies from doing business with ByteDance. Then-President Donald Trump tried this in 2020, but it was blocked by the courts and rescinded by President Joe Biden a year later. This would shut off access to TikTok in app stores and also cut ByteDance off from the resources it needs to run TikTok. US cloud-computing and content-distribution networks would no longer distribute TikTok videos, collect user data, or run analytics. US advertisers—and this is critical—could no longer fork over dollars to ByteDance in the hopes of getting a few seconds of a user’s attention. TikTok, for all practical purposes, would cease to be a business in the United States.

But Americans would still be able to access TikTok through the loopholes discussed above. And they will: TikTok is one of the most popular apps ever made; about 70% of young people use it. There would be enormous demand for workarounds. ByteDance could choose to move its US-centric services right over the border to Canada, still within reach of American users. Videos would load slightly slower, but for today’s TikTok users, it would probably be acceptable. Without US advertisers ByteDance wouldn’t make much money, but it has operated at a loss for many years, so this wouldn’t be its death knell.

Finally, an even more restrictive approach Congress might take is actually the most dangerous: dangerous to Americans, not to TikTok. Congress might ban the use of TikTok by anyone in the United States. The Trump executive order would likely have had this effect, were it allowed to take effect. It required that US companies not engage in any sort of transaction with TikTok and prohibited circumventing the ban. . If the same restrictions were enacted by Congress instead, such a policy would leave business or technical implementation details to US companies, enforced through a variety of law enforcement agencies.

This would be an enormous change in how the Internet works in the United States. Unlike authoritarian states such as China, the US has a free, uncensored Internet. We have no technical ability to ban sites the government doesn’t like. Ironically, a blanket ban on the use of TikTok would necessitate a national firewall, like the one China currently has, to spy on and censor Americans’ access to the Internet. Or, at the least, authoritarian government powers like India’s, which could force Internet service providers to censor Internet traffic. Worse still, the main vendors of this censorship technology are in those authoritarian states. China, for example, sells its firewall technology to other censorship-loving autocracies such as Iran and Cuba.

All of these proposed solutions raise constitutional issues as well. The First Amendment protects speech and assembly. For example, the recently introduced Buck-Hawley bill, which instructs the president to use emergency powers to ban TikTok, might threaten separation of powers and may be relying on the same mechanisms used by Trump and stopped by the court. (Those specific emergency powers, provided by the International Emergency Economic Powers Act, have a specific exemption for communications services.) And individual states trying to beat Congress to the punch in regulating TikTok or social media generally might violate the Constitution’s Commerce Clause—which restricts individual states from regulating interstate commerce—in doing so.

Right now, there’s nothing to stop Americans’ data from ending up overseas. We’ve seen plenty of instances—from Zoom to Clubhouse to others—where data about Americans collected by US companies ends up in China, not by accident but because of how those companies managed their data. And the Chinese government regularly steals data from US organizations for its own use: Equifax, Marriott Hotels, and the Office of Personnel Management are examples.

If we want to get serious about protecting national security, we have to get serious about data privacy. Today, data surveillance is the business model of the Internet. Our personal lives have turned into data; it’s not possible to block it at our national borders. Our data has no nationality, no cost to copy, and, currently, little legal protection. Like water, it finds every crack and flows to every low place. TikTok won’t be the last app or service from abroad that becomes popular, and it is distressingly ordinary in terms of how much it spies on us. Personal privacy is now a matter of national security. That needs to be part of any debate about banning TikTok.

This essay was written with Barath Raghavan, and previously appeared in Foreign Policy.

EDITED TO ADD (3/13): Glenn Gerstell, former general counsel of the NSA, has similar things to say.

Posted on February 27, 2023 at 7:06 AM • View Comments

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Sidebar photo of Bruce Schneier by Joe MacInnis.