Using AI to Scale Spear Phishing
The problem with spear phishing is that it takes time and creativity to create individualized enticing phishing emails. Researchers are using GPT-3 to attempt to solve that problem:
The researchers used OpenAI’s GPT-3 platform in conjunction with other AI-as-a-service products focused on personality analysis to generate phishing emails tailored to their colleagues’ backgrounds and traits. Machine learning focused on personality analysis aims to be predict a person’s proclivities and mentality based on behavioral inputs. By running the outputs through multiple services, the researchers were able to develop a pipeline that groomed and refined the emails before sending them out. They say that the results sounded “weirdly human” and that the platforms automatically supplied surprising specifics, like mentioning a Singaporean law when instructed to generate content for people living in Singapore.
While they were impressed by the quality of the synthetic messages and how many clicks they garnered from colleagues versus the human-composed ones, the researchers note that the experiment was just a first step. The sample size was relatively small and the target pool was fairly homogenous in terms of employment and geographic region. Plus, both the human-generated messages and those generated by the AI-as-a-service pipeline were created by office insiders rather than outside attackers trying to strike the right tone from afar.
It’s just a matter of time before this is really effective. Combine it with voice and video synthesis, and you have some pretty scary scenarios. The real risk isn’t that AI-generated phishing emails are as good as human-generated ones, it’s that they can be generated at much greater scale.