Fearing Google
Mathias Döpfner writes an open letter explaining why he fears Google:
We know of no alternative which could offer even partially comparable technological prerequisites for the automated marketing of advertising. And we cannot afford to give up this source of revenue because we desperately need the money for technological investments in the future. Which is why other publishers are increasingly doing the same. We also know of no alternative search engine which could maintain or increase our online reach. A large proportion of high quality journalistic media receives its traffic primarily via Google. In other areas, especially of a non-journalistic nature, customers find their way to suppliers almost exclusively though Google. This means, in plain language, that we and many others are dependent on Google. At the moment Google has a 91.2 percent search-engine market share in Germany. In this case, the statement “if you don’t like Google, you can remove yourself from their listings and go elsewhere” is about as realistic as recommending to an opponent of nuclear power that he just stop using electricity. He simply cannot do this in real life unless he wants to join the Amish.
SoWhatDidYouExpect? • May 6, 2014 10:43 AM
But that can change. A large number of users have to shift to other providers, or just plan stop using their services. They now do evil, having become complicit with the spy agencies (despite their protests to the contrary). If they had openly resisted from the get-go, they would have become heroes. The backlash against the spy agencies would have been enormous, but they chose to make money on the deal instead. Greed rules…