Shopper Surveillance Using Cell Phones
Electronic surveillance is becoming so easy that even marketers can do it:
The cellphone tracking technology, called Footpath, is made by Path Intelligence Ltd., a Portsmouth, U.K.-based company. It uses sensors placed throughout the mall to detect signals from mobile phones and track their path around the mall. The sensors cannot gather phone numbers or other identifying data, or intercept or log data about calls or SMS messages, the company says.
EDITED TO ADD (12/14): Two malls have shelved the system for now.
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