It's a good one. Be sure to read the hover-over text.
Posted on October 28, 2011 at 10:21 AM
At the supermarket to buy booze I need 2 forms of government ID - a passport or a driving licence isn't enough.
It's enough to a) let me into the county & b) drive 8000lbs of SUV down the highway at 80mph - but not enough to buy a bottle of wine.
@karrde - I think that is rather the point!
Which piece of information is it important not to have made any mistakes on?
1 - the target
2 - your email for follow up marketing
@Clive - middle age, the brief window between being asked for Id and offered senior discount!
Sidebar photo of Bruce Schneier by Joe MacInnis.