Interesting post -- and discussion -- on Making Light about ebook fraud. Currently there are two types of fraud. The first is content farming, discussed in these two interesting blog posts. People are creating automatically generated content, web-collected content, or fake content, turning it into a book, and selling it on an ebook site like Amazon.com. Then they use multiple identities to give it good reviews. (If it gets a bad review, the scammer just relists the same content under a new name.) That second blog post contains a screen shot of something called "Autopilot Kindle Cash," which promises to teach people how to post dozens of ebooks to Amazon.com per day.
The second type of fraud is stealing a book and selling it as an ebook. So someone could scan a real book and sell it on an ebook site, even though he doesn't own the copyright. It could be a book that isn't already available as an ebook, or it could be a "low cost" version of a book that is already available. Amazon doesn't seem particularly motivated to deal with this sort of fraud. And it too is suitable for automation.
Broadly speaking, there's nothing new here. All complex ecosystems have parasites, and every open communications system we've ever built gets overrun by scammers and spammers. Far from making editors superfluous, systems that democratize publishing have an even greater need for editors. The solutions are not new, either: reputation-based systems, trusted recommenders, white lists, takedown notices. Google has implemented a bunch of security countermeasures against content farming; ebook sellers should implement them as well. It'll be interesting to see what particular sort of mix works in this case.
Posted on April 4, 2011 at 9:18 AM • 29 Comments