Risk Reduction Strategies on Social Networking Sites
By two teenagers:
Mikalah uses Facebook but when she goes to log out, she deactivates her Facebook account. She knows that this doesnât delete the account Â thatâs the point. She knows that when she logs back in, sheâll be able to reactivate the account and have all of her friend connections back. But when sheâs not logged in, no one can post messages on her wall or send her messages privately or browse her content. But when sheâs logged in, they can do all of that. And she can delete anything that she doesnât like. Michael Ducker calls this practice âsuper-logoffâ when he noticed a group of gay male adults doing the exact same thing.
Shamika doesnât deactivate her Facebook profile but she does delete every wall message, status update, and Like shortly after itâs posted. Sheâll post a status update and leave it there until sheâs ready to post the next one or until sheâs done with it. Then sheâll delete it from her profile. When sheâs done reading a friendâs comment on her page, sheâll delete it. Sheâll leave a Like up for a few days for her friends to see and then delete it.
I've heard this practice called wall scrubbing.
In any reasonably competitive market economy, sites would offer these as options to better serve their customers. But in the give-it-away user-as-product economy we so often have on the Internet, the social networking sites have a different agenda.
Posted on December 1, 2010 at 1:27 PM • 51 Comments