DHS Cybersecurity Awareness Campaign Challenge
This is a little hokey, but better them than the NSA:
The National Cybersecurity Awareness Campaign Challenge Competition is designed to solicit ideas from industry and individuals alike on how best we can clearly and comprehensively discuss cybersecurity with the American public.
Key areas that should be factored into the competition are the following:
- Teamwork
- Ability to quantify the distribution method
- Ability to quantify the receipt of message
- Solution may under no circumstance create spam
- Use of Web 2.0 Technology
- Feedback mechanism
- List building
- Privacy protection
- Repeatability
- Transparency
- Message
It should engage the Private Sector and Industry leaders to develop their own campaign strategy and metrics to track how to get a unified cyber security message out to the American public.
Deadline is end of April, if you want to submit something. “Winners of the Challenge will be invited to an event in Washington D.C. in late May or early June.” I wonder what kind of event.
John • April 2, 2010 6:44 AM
Sigh. Nothing quite like asking for a solution to a problem. Then mandating that the solution must have certain elements. Most likely because those elements happen to be favorite “buzzwords”
Yep. Everything today needs to be team oriented.
Got to have metrics on much of the message is getting out and if people are actually reading it.
Kind of conflicts with the idea of getting the message out. But given how badly spam is despised, this requirement needs to exist.
Use of Web 2.0 Technology
Must use the latest and greatest buzzword compliant solution. Never mind if it actually pertains to the actual problem. The solution has to use the newest.
Feedback mechanism
Kind of implied in earlier bullets. But the department of redundancy department has to make certain that their mandate is handled.
List building
Privacy protection
Interesting combination of bullets. Think maybe they conflict with each other?
Repeatability
Why not. If the message didn’t get through the first time, we have to make certain we can repeat the same mistake again.
Transparency
We want to make certain that people understand the process. And this is a favorite buzzword of the current administration. So we must use it. May wish to consult with the Secretary of State’s husband to see how certain words may be redefined. It is our understanding that he’s had some practice in the area.
Message
Opps. Almost forgot the actual goal. Good thing someone noticed. Guess we’ll tack it on after we’ve mandated the solution.
Sorry for the heavy dose of cynicism. Guess I’m getting skeptical in my old age.