How Banks Profit from ID Theft
Wells Fargo is profiting because its customers are afraid of identity theft:
The San Francisco bank, in conjunction with marketing behemoth Trilegiant, is offering a new service called Wells Fargo Select Identity Theft Protection. For $12.99 a month, this includes daily monitoring of one’s credit files and assistance in dealing with cases of fraud.
It’s reprehensible that Wells Fargo doesn’t offer this service for free.
Actually, that’s not true. It’s smart business for Wells Fargo to charge for this service. It’s reprehensible that the regulatory landscape is such that Wells Fargo does not feel it’s in its best interest to offer this service for free. Wells Fargo is a for-profit enterprise, and they react to the realities of the market. We need those realities to better serve the people.
Michael Ash • July 27, 2005 8:14 AM
This sounds like my credit card company’s offer for fraud protection services, to the tune of something like $50 a year. What do I get for my $50/year? Things like “no liability for fraudulent transactions”, in other words nothing which isn’t already guaranteed to me by law.
It’s possible that this is a similar service, selling what they already do give away for free, just because some of their customers don’t realize it.