How Banks Profit from ID Theft
Wells Fargo is profiting because its customers are afraid of identity theft:
The San Francisco bank, in conjunction with marketing behemoth Trilegiant, is offering a new service called Wells Fargo Select Identity Theft Protection. For $12.99 a month, this includes daily monitoring of one's credit files and assistance in dealing with cases of fraud.
It's reprehensible that Wells Fargo doesn't offer this service for free.
Actually, that's not true. It's smart business for Wells Fargo to charge for this service. It's reprehensible that the regulatory landscape is such that Wells Fargo does not feel it's in its best interest to offer this service for free. Wells Fargo is a for-profit enterprise, and they react to the realities of the market. We need those realities to better serve the people.
Posted on July 27, 2005 at 7:42 AM • 51 Comments