Deepfake Fraud
A deepfake video conference call—with everyone else on the call a fake—fooled a finance worker into sending $25M to the criminals’ account.
Entries Tagged "deepfake"
Page 1 of 1
AI and US Election Rules
If an AI breaks the rules for you, does that count as breaking the rules? This is the essential question being taken up by the Federal Election Commission this month, and public input is needed to curtail the potential for AI to take US campaigns (even more) off the rails.
At issue is whether candidates using AI to create deepfaked media for political advertisements should be considered fraud or legitimate electioneering. That is, is it allowable to use AI image generators to create photorealistic images depicting Trump hugging Anthony Fauci? And is it allowable to use dystopic images generated by AI in political attack ads?
For now, the answer to these questions is probably “yes.” These are fairly innocuous uses of AI, not any different than the old-school approach of hiring actors and staging a photoshoot, or using video editing software. Even in cases where AI tools will be put to scurrilous purposes, that’s probably legal in the US system. Political ads are, after all, a medium in which you are explicitly permitted to lie.
The concern over AI is a distraction, but one that can help draw focus to the real issue. What matters isn’t how political content is generated; what matters is the content itself and how it is distributed.
Future uses of AI by campaigns go far beyond deepfaked images. Campaigns will also use AI to personalize communications. Whereas the previous generation of social media microtargeting was celebrated for helping campaigns reach a precision of thousands or hundreds of voters, the automation offered by AI will allow campaigns to tailor their advertisements and solicitations to the individual.
Most significantly, AI will allow digital campaigning to evolve from a broadcast medium to an interactive one. AI chatbots representing campaigns are capable of responding to questions instantly and at scale, like a town hall taking place in every voter’s living room, simultaneously. Ron DeSantis’ presidential campaign has reportedly already started using OpenAI’s technology to handle text message replies to voters.
At the same time, it’s not clear whose responsibility it is to keep US political advertisements grounded in reality—if it is anyone’s. The FEC’s role is campaign finance, and is further circumscribed by the Supreme Court’s repeated stripping of its authorities. The Federal Communications Commission has much more expansive responsibility for regulating political advertising in broadcast media, as well as political robocalls and text communications. However, the FCC hasn’t done much in recent years to curtail political spam. The Federal Trade Commission enforces truth in advertising standards, but political campaigns have been largely exempted from these requirements on First Amendment grounds.
To further muddy the waters, much of the online space remains loosely regulated, even as campaigns have fully embraced digital tactics. There are still insufficient disclosure requirements for digital ads. Campaigns pay influencers to post on their behalf to circumvent paid advertising rules. And there are essentially no rules beyond the simple use of disclaimers for videos that campaigns post organically on their own websites and social media accounts, even if they are shared millions of times by others.
Almost everyone has a role to play in improving this situation.
Let’s start with the platforms. Google announced earlier this month that it would require political advertisements on YouTube and the company’s other advertising platforms to disclose when they use AI images, audio, and video that appear in their ads. This is to be applauded, but we cannot rely on voluntary actions by private companies to protect our democracy. Such policies, even when well-meaning, will be inconsistently devised and enforced.
The FEC should use its limited authority to stem this coming tide. The FEC’s present consideration of rulemaking on this issue was prompted by Public Citizen, which petitioned the Commission to “clarify that the law against ‘fraudulent misrepresentation’ (52 U.S.C. §30124) applies to deliberately deceptive AI-produced content in campaign communications.” The FEC’s regulation against fraudulent misrepresentation (C.F.R. §110.16) is very narrow; it simply restricts candidates from pretending to be speaking on behalf of their opponents in a “damaging” way.
Extending this to explicitly cover deepfaked AI materials seems appropriate. We should broaden the standards to robustly regulate the activity of fraudulent misrepresentation, whether the entity performing that activity is AI or human—but this is only the first step. If the FEC takes up rulemaking on this issue, it could further clarify what constitutes “damage.” Is it damaging when a PAC promoting Ron DeSantis uses an AI voice synthesizer to generate a convincing facsimile of the voice of his opponent Donald Trump speaking his own Tweeted words? That seems like fair play. What if opponents find a way to manipulate the tone of the speech in a way that misrepresents its meaning? What if they make up words to put in Trump’s mouth? Those use cases seem to go too far, but drawing the boundaries between them will be challenging.
Congress has a role to play as well. Senator Klobuchar and colleagues have been promoting both the existing Honest Ads Act and the proposed REAL Political Ads Act, which would expand the FEC’s disclosure requirements for content posted on the Internet and create a legal requirement for campaigns to disclose when they have used images or video generated by AI in political advertising. While that’s worthwhile, it focuses on the shiny object of AI and misses the opportunity to strengthen law around the underlying issues. The FEC needs more authority to regulate campaign spending on false or misleading media generated by any means and published to any outlet. Meanwhile, the FEC’s own Inspector General continues to warn Congress that the agency is stressed by flat budgets that don’t allow it to keep pace with ballooning campaign spending.
It is intolerable for such a patchwork of commissions to be left to wonder which, if any of them, has jurisdiction to act in the digital space. Congress should legislate to make clear that there are guardrails on political speech and to better draw the boundaries between the FCC, FEC, and FTC’s roles in governing political speech. While the Supreme Court cannot be relied upon to uphold common sense regulations on campaigning, there are strategies for strengthening regulation under the First Amendment. And Congress should allocate more funding for enforcement.
The FEC has asked Congress to expand its jurisdiction, but no action is forthcoming. The present Senate Republican leadership is seen as an ironclad barrier to expanding the Commission’s regulatory authority. Senate Majority Leader Mitch McConnell has a decades-long history of being at the forefront of the movement to deregulate American elections and constrain the FEC. In 2003, he brought the unsuccessful Supreme Court case against the McCain-Feingold campaign finance reform act (the one that failed before the Citizens United case succeeded).
The most impactful regulatory requirement would be to require disclosure of interactive applications of AI for campaigns—and this should fall under the remit of the FCC. If a neighbor texts me and urges me to vote for a candidate, I might find that meaningful. If a bot does it under the instruction of a campaign, I definitely won’t. But I might find a conversation with the bot—knowing it is a bot—useful to learn about the candidate’s platform and positions, as long as I can be confident it is going to give me trustworthy information.
The FCC should enter rulemaking to expand its authority for regulating peer-to-peer (P2P) communications to explicitly encompass interactive AI systems. And Congress should pass enabling legislation to back it up, giving it authority to act not only on the SMS text messaging platform, but also over the wider Internet, where AI chatbots can be accessed over the web and through apps.
And the media has a role. We can still rely on the media to report out what videos, images, and audio recordings are real or fake. Perhaps deepfake technology makes it impossible to verify the truth of what is said in private conversations, but this was always unstable territory.
What is your role? Those who share these concerns could submit a comment to the FEC’s open public comment process before October 16, urging it to use its available authority. We all know government moves slowly, but a show of public interest is necessary to get the wheels moving.
Ultimately, all these policy changes serve the purpose of looking beyond the shiny distraction of AI to create the authority to counter bad behavior by humans. Remember: behind every AI is a human who should be held accountable.
This essay was written with Nathan Sanders, and was previously published on the Ash Center website.
Deepfake Election Interference in Slovakia
Well designed and well timed deepfake or two Slovakian politicians discussing how to rig the election:
Šimečka and Denník N immediately denounced the audio as fake. The fact-checking department of news agency AFP said the audio showed signs of being manipulated using AI. But the recording was posted during a 48-hour moratorium ahead of the polls opening, during which media outlets and politicians are supposed to stay silent. That meant, under Slovakia’s election rules, the post was difficult to widely debunk. And, because the post was audio, it exploited a loophole in Meta’s manipulated-media policy, which dictates only faked videos—where a person has been edited to say words they never said—go against its rules.
I just wrote about this. Countries like Russia and China tend to test their attacks out on smaller countries before unleashing them on larger ones. Consider this a preview to their actions in the US next year.
Large Language Models and Elections
Earlier this week, the Republican National Committee released a video that it claims was “built entirely with AI imagery.” The content of the ad isn’t especially novel—a dystopian vision of America under a second term with President Joe Biden—but the deliberate emphasis on the technology used to create it stands out: It’s a “Daisy” moment for the 2020s.
We should expect more of this kind of thing. The applications of AI to political advertising have not escaped campaigners, who are already “pressure testing” possible uses for the technology. In the 2024 presidential election campaign, you can bank on the appearance of AI-generated personalized fundraising emails, text messages from chatbots urging you to vote, and maybe even some deepfaked campaign avatars. Future candidates could use chatbots trained on data representing their views and personalities to approximate the act of directly connecting with people. Think of it like a whistle-stop tour with an appearance in every living room. Previous technological revolutions—railroad, radio, television, and the World Wide Web—transformed how candidates connect to their constituents, and we should expect the same from generative AI. This isn’t science fiction: The era of AI chatbots standing in as avatars for real, individual people has already begun, as the journalist Casey Newton made clear in a 2016 feature about a woman who used thousands of text messages to create a chatbot replica of her best friend after he died.
The key is interaction. A candidate could use tools enabled by large language models, or LLMs—the technology behind apps such as ChatGPT and the art-making DALL-E—to do micro-polling or message testing, and to solicit perspectives and testimonies from their political audience individually and at scale. The candidates could potentially reach any voter who possesses a smartphone or computer, not just the ones with the disposable income and free time to attend a campaign rally. At its best, AI could be a tool to increase the accessibility of political engagement and ease polarization. At its worst, it could propagate misinformation and increase the risk of voter manipulation. Whatever the case, we know political operatives are using these tools. To reckon with their potential now isn’t buying into the hype—it’s preparing for whatever may come next.
On the positive end, and most profoundly, LLMs could help people think through, refine, or discover their own political ideologies. Research has shown that many voters come to their policy positions reflexively, out of a sense of partisan affiliation. The very act of reflecting on these views through discourse can change, and even depolarize, those views. It can be hard to have reflective policy conversations with an informed, even-keeled human discussion partner when we all live within a highly charged political environment; this is a role almost custom-designed for LLM. In US politics, it is a truism that the most valuable resource in a campaign is time. People are busy and distracted. Campaigns have a limited window to convince and activate voters. Money allows a candidate to purchase time: TV commercials, labor from staffers, and fundraising events to raise even more money. LLMs could provide campaigns with what is essentially a printing press for time.
If you were a political operative, which would you rather do: play a short video on a voter’s TV while they are folding laundry in the next room, or exchange essay-length thoughts with a voter on your candidate’s key issues? A staffer knocking on doors might need to canvass 50 homes over two hours to find one voter willing to have a conversation. OpenAI charges pennies to process about 800 words with its latest GPT-4 model, and that cost could fall dramatically as competitive AIs become available. People seem to enjoy interacting with chatbots; Open’s product reportedly has the fastest-growing user base in the history of consumer apps.
Optimistically, one possible result might be that we’ll get less annoyed with the deluge of political ads if their messaging is more usefully tailored to our interests by AI tools. Though the evidence for microtargeting’s effectiveness is mixed at best, some studies show that targeting the right issues to the right people can persuade voters. Expecting more sophisticated, AI-assisted approaches to be more consistently effective is reasonable. And anything that can prevent us from seeing the same 30-second campaign spot 20 times a day seems like a win.
AI can also help humans effectuate their political interests. In the 2016 US presidential election, primitive chatbots had a role in donor engagement and voter-registration drives: simple messaging tasks such as helping users pre-fill a voter-registration form or reminding them where their polling place is. If it works, the current generation of much more capable chatbots could supercharge small-dollar solicitations and get-out-the-vote campaigns.
And the interactive capability of chatbots could help voters better understand their choices. An AI chatbot could answer questions from the perspective of a candidate about the details of their policy positions most salient to an individual user, or respond to questions about how a candidate’s stance on a national issue translates to a user’s locale. Political organizations could similarly use them to explain complex policy issues, such as those relating to the climate or health care or…anything, really.
Of course, this could also go badly. In the time-honored tradition of demagogues worldwide, the LLM could inconsistently represent the candidate’s views to appeal to the individual proclivities of each voter.
In fact, the fundamentally obsequious nature of the current generation of large language models results in them acting like demagogues. Current LLMs are known to hallucinate—or go entirely off-script—and produce answers that have no basis in reality. These models do not experience emotion in any way, but some research suggests they have a sophisticated ability to assess the emotion and tone of their human users. Although they weren’t trained for this purpose, ChatGPT and its successor, GPT-4, may already be pretty good at assessing some of their users’ traits—say, the likelihood that the author of a text prompt is depressed. Combined with their persuasive capabilities, that means that they could learn to skillfully manipulate the emotions of their human users.
This is not entirely theoretical. A growing body of evidence demonstrates that interacting with AI has a persuasive effect on human users. A study published in February prompted participants to co-write a statement about the benefits of social-media platforms for society with an AI chatbot configured to have varying views on the subject. When researchers surveyed participants after the co-writing experience, those who interacted with a chatbot that expressed that social media is good or bad were far more likely to express the same view than a control group that didn’t interact with an “opinionated language model.”
For the time being, most Americans say they are resistant to trusting AI in sensitive matters such as health care. The same is probably true of politics. If a neighbor volunteering with a campaign persuades you to vote a particular way on a local ballot initiative, you might feel good about that interaction. If a chatbot does the same thing, would you feel the same way? To help voters chart their own course in a world of persuasive AI, we should demand transparency from our candidates. Campaigns should have to clearly disclose when a text agent interacting with a potential voter—through traditional robotexting or the use of the latest AI chatbots—is human or automated.
Though companies such as Meta (Facebook’s parent company) and Alphabet (Google’s) publish libraries of traditional, static political advertising, they do so poorly. These systems would need to be improved and expanded to accommodate user-level differentiation in ad copy to offer serviceable protection against misuse.
A public, anonymized log of chatbot conversations could help hold candidates’ AI representatives accountable for shifting statements and digital pandering. Candidates who use chatbots to engage voters may not want to make all transcripts of those conversations public, but their users could easily choose to share them. So far, there is no shortage of people eager to share their chat transcripts, and in fact, an online database exists of nearly 200,000 of them. In the recent past, Mozilla has galvanized users to opt into sharing their web data to study online misinformation.
We also need stronger nationwide protections on data privacy, as well as the ability to opt out of targeted advertising, to protect us from the potential excesses of this kind of marketing. No one should be forcibly subjected to political advertising, LLM-generated or not, on the basis of their Internet searches regarding private matters such as medical issues. In February, the European Parliament voted to limit political-ad targeting to only basic information, such as language and general location, within two months of an election. This stands in stark contrast to the US, which has for years failed to enact federal data-privacy regulations. Though the 2018 revelation of the Cambridge Analytica scandal led to billions of dollars in fines and settlements against Facebook, it has so far resulted in no substantial legislative action.
Transparency requirements like these are a first step toward oversight of future AI-assisted campaigns. Although we should aspire to more robust legal controls on campaign uses of AI, it seems implausible that these will be adopted in advance of the fast-approaching 2024 general presidential election.
Credit the RNC, at least, with disclosing that their recent ad was AI-generated—a transparent attempt at publicity still counts as transparency. But what will we do if the next viral AI-generated ad tries to pass as something more conventional?
As we are all being exposed to these rapidly evolving technologies for the first time and trying to understand their potential uses and effects, let’s push for the kind of basic transparency protection that will allow us to know what we’re dealing with.
This essay was written with Nathan Sanders, and previously appeared on the Atlantic.
EDITED TO ADD (5/12): Better article on the “daisy” ad.
Fooling a Voice Authentication System with an AI-Generated Voice
A reporter used an AI synthesis of his own voice to fool the voice authentication system for Lloyd’s Bank.
Detecting Deepfake Audio by Modeling the Human Acoustic Tract
This is interesting research:
In this paper, we develop a new mechanism for detecting audio deepfakes using techniques from the field of articulatory phonetics. Specifically, we apply fluid dynamics to estimate the arrangement of the human vocal tract during speech generation and show that deepfakes often model impossible or highly-unlikely anatomical arrangements. When parameterized to achieve 99.9% precision, our detection mechanism achieves a recall of 99.5%, correctly identifying all but one deepfake sample in our dataset.
From an article by two of the researchers:
The first step in differentiating speech produced by humans from speech generated by deepfakes is understanding how to acoustically model the vocal tract. Luckily scientists have techniques to estimate what someone—or some being such as a dinosaur—would sound like based on anatomical measurements of its vocal tract.
We did the reverse. By inverting many of these same techniques, we were able to extract an approximation of a speaker’s vocal tract during a segment of speech. This allowed us to effectively peer into the anatomy of the speaker who created the audio sample.
From here, we hypothesized that deepfake audio samples would fail to be constrained by the same anatomical limitations humans have. In other words, the analysis of deepfaked audio samples simulated vocal tract shapes that do not exist in people.
Our testing results not only confirmed our hypothesis but revealed something interesting. When extracting vocal tract estimations from deepfake audio, we found that the estimations were often comically incorrect. For instance, it was common for deepfake audio to result in vocal tracts with the same relative diameter and consistency as a drinking straw, in contrast to human vocal tracts, which are much wider and more variable in shape.
This is, of course, not the last word. Deepfake generators will figure out how to use these techniques to create harder-to-detect fake voices. And the deepfake detectors will figure out another, better, detection technique. And the arms race will continue.
Slashdot thread.
Identifying Computer-Generated Faces
It’s the eyes:
The researchers note that in many cases, users can simply zoom in on the eyes of a person they suspect may not be real to spot the pupil irregularities. They also note that it would not be difficult to write software to spot such errors and for social media sites to use it to remove such content. Unfortunately, they also note that now that such irregularities have been identified, the people creating the fake pictures can simply add a feature to ensure the roundness of pupils.
And the arms race continues….
Research paper.
Detecting Deepfake Picture Editing
“Markpainting” is a clever technique to watermark photos in such a way that makes it easier to detect ML-based manipulation:
An image owner can modify their image in subtle ways which are not themselves very visible, but will sabotage any attempt to inpaint it by adding visible information determined in advance by the markpainter.
One application is tamper-resistant marks. For example, a photo agency that makes stock photos available on its website with copyright watermarks can markpaint them in such a way that anyone using common editing software to remove a watermark will fail; the copyright mark will be markpainted right back. So watermarks can be made a lot more robust.
Here’s the paper: “Markpainting: Adversarial Machine Learning Meets Inpainting,” by David Khachaturov, Ilia Shumailov, Yiren Zhao, Nicolas Papernot, and Ross Anderson.
Abstract: Inpainting is a learned interpolation technique that is based on generative modeling and used to populate masked or missing pieces in an image; it has wide applications in picture editing and retouching. Recently, inpainting started being used for watermark removal, raising concerns. In this paper we study how to manipulate it using our markpainting technique. First, we show how an image owner with access to an inpainting model can augment their image in such a way that any attempt to edit it using that model will add arbitrary visible information. We find that we can target multiple different models simultaneously with our technique. This can be designed to reconstitute a watermark if the editor had been trying to remove it. Second, we show that our markpainting technique is transferable to models that have different architectures or were trained on different datasets, so watermarks created using it are difficult for adversaries to remove. Markpainting is novel and can be used as a manipulation alarm that becomes visible in the event of inpainting.
Detecting Deep Fakes with a Heartbeat
Researchers can detect deep fakes because they don’t convincingly mimic human blood circulation in the face:
In particular, video of a person’s face contains subtle shifts in color that result from pulses in blood circulation. You might imagine that these changes would be too minute to detect merely from a video, but viewing videos that have been enhanced to exaggerate these color shifts will quickly disabuse you of that notion. This phenomenon forms the basis of a technique called photoplethysmography, or PPG for short, which can be used, for example, to monitor newborns without having to attach anything to a their very sensitive skin.
Deep fakes don’t lack such circulation-induced shifts in color, but they don’t recreate them with high fidelity. The researchers at SUNY and Intel found that “biological signals are not coherently preserved in different synthetic facial parts” and that “synthetic content does not contain frames with stable PPG.” Translation: Deep fakes can’t convincingly mimic how your pulse shows up in your face.
The inconsistencies in PPG signals found in deep fakes provided these researchers with the basis for a deep-learning system of their own, dubbed FakeCatcher, which can categorize videos of a person’s face as either real or fake with greater than 90 percent accuracy. And these same three researchers followed this study with another demonstrating that this approach can be applied not only to revealing that a video is fake, but also to show what software was used to create it.
Of course, this is an arms race. I expect deep fake programs to become good enough to fool FakeCatcher in a few months.
Artificial Personas and Public Discourse
Presidential campaign season is officially, officially, upon us now, which means it’s time to confront the weird and insidious ways in which technology is warping politics. One of the biggest threats on the horizon: artificial personas are coming, and they’re poised to take over political debate. The risk arises from two separate threads coming together: artificial intelligence-driven text generation and social media chatbots. These computer-generated “people” will drown out actual human discussions on the Internet.
Text-generation software is already good enough to fool most people most of the time. It’s writing news stories, particularly in sports and finance. It’s talking with customers on merchant websites. It’s writing convincing op-eds on topics in the news (though there are limitations). And it’s being used to bulk up “pink-slime journalism”—websites meant to appear like legitimate local news outlets but that publish propaganda instead.
There’s a record of algorithmic content pretending to be from individuals, as well. In 2017, the Federal Communications Commission had an online public-commenting period for its plans to repeal net neutrality. A staggering 22 million comments were received. Many of them—maybe half—were fake, using stolen identities. These comments were also crude; 1.3 million were generated from the same template, with some words altered to make them appear unique. They didn’t stand up to even cursory scrutiny.
These efforts will only get more sophisticated. In a recent experiment, Harvard senior Max Weiss used a text-generation program to create 1,000 comments in response to a government call on a Medicaid issue. These comments were all unique, and sounded like real people advocating for a specific policy position. They fooled the Medicaid.gov administrators, who accepted them as genuine concerns from actual human beings. This being research, Weiss subsequently identified the comments and asked for them to be removed, so that no actual policy debate would be unfairly biased. The next group to try this won’t be so honorable.
Chatbots have been skewing social-media discussions for years. About a fifth of all tweets about the 2016 presidential election were published by bots, according to one estimate, as were about a third of all tweets about that year’s Brexit vote. An Oxford Internet Institute report from last year found evidence of bots being used to spread propaganda in 50 countries. These tended to be simple programs mindlessly repeating slogans: a quarter million pro-Saudi “We all have trust in Mohammed bin Salman” tweets following the 2018 murder of Jamal Khashoggi, for example. Detecting many bots with a few followers each is harder than detecting a few bots with lots of followers. And measuring the effectiveness of these bots is difficult. The best analyses indicate that they did not affect the 2016 US presidential election. More likely, they distort people’s sense of public sentiment and their faith in reasoned political debate. We are all in the middle of a novel social experiment.
Over the years, algorithmic bots have evolved to have personas. They have fake names, fake bios, and fake photos—sometimes generated by AI. Instead of endlessly spewing propaganda, they post only occasionally. Researchers can detect that these are bots and not people, based on their patterns of posting, but the bot technology is getting better all the time, outpacing tracking attempts. Future groups won’t be so easily identified. They’ll embed themselves in human social groups better. Their propaganda will be subtle, and interwoven in tweets about topics relevant to those social groups.
Combine these two trends and you have the recipe for nonhuman chatter to overwhelm actual political speech.
Soon, AI-driven personas will be able to write personalized letters to newspapers and elected officials, submit individual comments to public rule-making processes, and intelligently debate political issues on social media. They will be able to comment on social-media posts, news sites, and elsewhere, creating persistent personas that seem real even to someone scrutinizing them. They will be able to pose as individuals on social media and send personalized texts. They will be replicated in the millions and engage on the issues around the clock, sending billions of messages, long and short. Putting all this together, they’ll be able to drown out any actual debate on the Internet. Not just on social media, but everywhere there’s commentary.
Maybe these persona bots will be controlled by foreign actors. Maybe it’ll be domestic political groups. Maybe it’ll be the candidates themselves. Most likely, it’ll be everybody. The most important lesson from the 2016 election about misinformation isn’t that misinformation occurred; it is how cheap and easy misinforming people was. Future technological improvements will make it all even more affordable.
Our future will consist of boisterous political debate, mostly bots arguing with other bots. This is not what we think of when we laud the marketplace of ideas, or any democratic political process. Democracy requires two things to function properly: information and agency. Artificial personas can starve people of both.
Solutions are hard to imagine. We can regulate the use of bots—a proposed California law would require bots to identify themselves—but that is effective only against legitimate influence campaigns, such as advertising. Surreptitious influence operations will be much harder to detect. The most obvious defense is to develop and standardize better authentication methods. If social networks verify that an actual person is behind each account, then they can better weed out fake personas. But fake accounts are already regularly created for real people without their knowledge or consent, and anonymous speech is essential for robust political debate, especially when speakers are from disadvantaged or marginalized communities. We don’t have an authentication system that both protects privacy and scales to the billions of users.
We can hope that our ability to identify artificial personas keeps up with our ability to disguise them. If the arms race between deep fakes and deep-fake detectors is any guide, that’ll be hard as well. The technologies of obfuscation always seem one step ahead of the technologies of detection. And artificial personas will be designed to act exactly like real people.
In the end, any solutions have to be nontechnical. We have to recognize the limitations of online political conversation, and again prioritize face-to-face interactions. These are harder to automate, and we know the people we’re talking with are actual people. This would be a cultural shift away from the internet and text, stepping back from social media and comment threads. Today that seems like a completely unrealistic solution.
Misinformation efforts are now common around the globe, conducted in more than 70 countries. This is the normal way to push propaganda in countries with authoritarian leanings, and it’s becoming the way to run a political campaign, for either a candidate or an issue.
Artificial personas are the future of propaganda. And while they may not be effective in tilting debate to one side or another, they easily drown out debate entirely. We don’t know the effect of that noise on democracy, only that it’ll be pernicious, and that it’s inevitable.
This essay previously appeared in TheAtlantic.com.
EDITED TO ADD: Jamie Susskind wrote a similar essay.
EDITED TO ADD (3/16): This essay has been translated into Spanish.
EDITED TO ADD (6/4): This essay has been translated into Portuguese.
Sidebar photo of Bruce Schneier by Joe MacInnis.