It can happen to anyone:
Here’s how I got fooled. On Monday, I unlocked my Nexus One phone, installing a new and more powerful version of the Android operating system that allowed me to do some neat tricks, like using the phone as a wireless modem on my laptop. In the process of reinstallation, I deleted all my stored passwords from the phone. I also had a couple of editorials come out that day, and did a couple of interviews, and generally emitted a pretty fair whack of information.
The next day, Tuesday, we were ten minutes late getting out of the house. My wife and I dropped my daughter off at the daycare, then hurried to our regular coffee shop to get take-outs before parting ways to go to our respective offices. Because we were a little late arriving, the line was longer than usual. My wife went off to read the free newspapers, I stood in the line. Bored, I opened up my phone fired up my freshly reinstalled Twitter client and saw that I had a direct message from an old friend in Seattle, someone I know through fandom. The message read “Is this you????”? and was followed by one of those ubiquitous shortened URLs that consist of a domain and a short code, like this: http://owl.ly/iuefuew.
The whole story is worth reading.