Fitbit Data Reveals Pregnancy
A man learned his wife was pregnant from her Fitbit data.
The details of the story are weird. The man posted the data to Reddit and asked for analysis help. But the point is that the data can reveal pregnancy, and this might not be something a person wants to tell a company who can sell that information for profit.
And remember, retailers want to know if one of their customers is pregnant.
Daniel • February 12, 2016 1:03 PM
This is done all the time in the grocery business. Places such as Wal-Mart can tell when a woman has become pregnant because her buying habits change and so they then send her marketing material. There is, of course, a privacy aspect to this behavior that has been debated before. My only point is that Fitbit is merely the extension of a pre-existing trend.