Schneier on Security

Type ‘security expert’ into Google and the third result is Schneier on Security, a blog written by Bruce Schneier, the author of several books and chief security technology officer at BT.

The blog is also the top Google result for ‘security blogger’ and No. 7 for ‘computer security expert,’ despite the fact that Schneier doesn’t describe himself as an expert. (Qualifier: Google customizes results to the user, so your mileage may vary.)

It gets more interesting when you look at references to Bruce Schneier in media outlets: 175 mentions in The New York Times, 146 in The Wall Street Journal and almost 400 each in Computerworld and InformationWeek. All this in a market that is one of the most information-saturated in the technology sphere…