Amazon Is Losing the War on Fraudulent Sellers
Excellent article on fraudulent seller tactics on Amazon.
The most prominent black hat companies for US Amazon sellers offer ways to manipulate Amazon’s ranking system to promote products, protect accounts from disciplinary actions, and crush competitors. Sometimes, these black hat companies bribe corporate Amazon employees to leak information from the company’s wiki pages and business reports, which they then resell to marketplace sellers for steep prices. One black hat company charges as much as $10,000 a month to help Amazon sellers appear at the top of product search results. Other tactics to promote sellers’ products include removing negative reviews from product pages and exploiting technical loopholes on Amazon’s site to lift products’ overall sales rankings.
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AmzPandora’s services ranged from small tasks to more ambitious strategies to rank a product higher using Amazon’s algorithm. While it was online, it offered to ping internal contacts at Amazon for $500 to get information about why a seller’s account had been suspended, as well as advice on how to appeal the suspension. For $300, the company promised to remove an unspecified number of negative reviews on a listing within three to seven days, which would help increase the overall star rating for a product. For $1.50, the company offered a service to fool the algorithm into believing a product had been added to a shopper’s cart or wish list by writing a super URL. And for $1,200, an Amazon seller could purchase a “frequently bought together” spot on another marketplace product’s page that would appear for two weeks, which AmzPandora promised would lead to a 10% increase in sales.
This was a good article on this from last year. (My blog post.)
Amazon has a real problem here, primarily because trust in the system is paramount to Amazon’s success. As much as they need to crack down on fraudulent sellers, they really want articles like these to not be written.
Uthor • May 9, 2019 7:06 AM
I mostly stopped using Amazon because of all the junk on there making it hard to find what I want when browsing (eg, “I need a belt, let’s see what’s available”). Filtering by things sold through by Amazon and with Prime shipping helps a lot. So does searching for recommendations on other sites and using affiliate links (Wirecutter) or just buying from other stores dedicated to the thing I am looking for.
Hell, I actually go to the store and buy things now because of Amazon becoming hard to use. I find that for electronics, they are now price competitive and allow for easier returns.