Using Fear to Sell Pens, Part Two
This ad, for a Uni-ball pen that’s hard to erase, is kind of surreal. They’re using fear to sell pens—again—but it’s the wrong fear. They’re confusing check-washing fraud, where someone takes a check and changes the payee and maybe the amount, with identity theft. And how can someone steal money from me by erasing and changing information on a tax form? Are they going to cause my refund check to be sent to another address? This is getting awfully Byzantine.
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