Seagate Encrypted Drive
Seagate has announced a product called DriveTrust, which provides hardware-based encryption on the drive itself. The technology is proprietary, but they use standard algorithms: AES and triple-DES, RSA, and SHA-1. Details on the key management are sketchy, but the system requires a pre-boot password and/or combination of biometrics to access the disk. And Seagate is working on some sort of enterprise-wide key management system to make it easier to deploy the technology company-wide.
The first target market is laptop computers. No computer manufacturer has announced support for DriveTrust yet.